Today’s consumers want information, inspirations and entertainment. They want it fast, so they head online and end up on a blog, resulting in over 400 million people reading over 22 billion blog every month. Why not add a blog? Adding a blog to your site gets you going on the action, dramatically increasing your site’s search ranking, getting you to engage with your potential customers while in a conversation, aiding you in with a strong brand personality and providing a simple, yet effective way to organize your marketing strategy.
Get noticed by the search engine’s ranking
To get your business on the first page of search engines, you need to have multiple pages that rank high, so not just a site. While some of pages on your website might be optimized for your company’s niche’s keywords, it’s just a website amongst sea of trillions of other websites. Your ranking will increase when one website has pages of quality content that pinpoints various keywords and phrases that searchers are really looking for.
Another factor included in how a search engine ranks a site is how often a website’s content is updated. Sites that constantly add new content rank higher than those that are just sitting idle.
Why a Blog?
With a blog, you’re automatically can add fresh content consistently and organically, these are the two things that Google’s algorithms measure when determining how close to the top of the first page of results you’re placed.
Engage with customers
Quality blog posts provide some sort of value to the reader. They show customers that you’re not just trying to get a sale. You are adding a benefit, that will help them. When people go online to shop, they often have their wallet in hand, they typically search a product or service by name or go straight to the source. When they are indecisive over a product or service, they will search for information. That’s where you come in! By providing them with the content they’re looking for, you become three things: helpful, relatable, and a main authority in your field. When they are ready to make their final decision on their purchase, you will be right at the top of their list.
Build your brand by solidify your brand’s personality
Beyond the quality of your content, which is the most effective way to attach a blog to a business. This will provide you with an endless means of creating a brand personality and voice. Be funny, sincere or a mix of both; be a bit brash, yet logical; poke fun at yourself or your industry. The foundation for audience you want your company to reach and a relationship can be formed and only enhanced with a blog.
Streamline content marketing
Content marketing, which uses video, written words, and graphics to provide value to a customer without a steamy sales pitch. It is easiest to manage when you have one place that you share your new content from. A blog will allow you to do just that. Develop your content and your marketing strategy, add that content that applies to your blog and then share it via multiple methods to increase site traffic, increase social media followers, increase the likes, and engage with your customers.
Start a Blog
Nearly any business will benefit from having a blog. Blogging doesn’t have to be a second job. Research what your customers are looking for and then offer that to them, when you can. Even one new post a month will help your site. Once you get started, you will likely come up with new ideas and the creative juices will flow. Ultimately the content on your site will build. Along that with your company’s visibility.